About ~
Us
The story
WeHAIR was born in 2012 from its founder, Carlo Iacullo and his two sons, Domenico and Andrea.
The Hair Cosmetics industry has normally been focused on technology, often forgetting the true needs of the professional operator.
WeHAIR offers BeVisible and Balajè, two professional lines totally conceived and developed by the technicians and stylists of the WeHAIR Academy, selecting the best technologies available on the market, proposing new ideas and fine-tuning existing ones.
This aspect is particularly clear with the Color Lines, where technology meets simplified operating procedures.
The end result is a unique line of its kind, which is both easy for basic use and highly performing for advanced use.
A top-level professional expects not just a simple product, but solutions that are appropriate for the desired result.
BeVisible and Balajè as a Business Model that makes beauty visible through the combination of product quality and professional skills.
